The objective was to design and implement a logo and visual identity system for a fictional event. To understand and demonstrate the research and creative process of developing a logo and complex information system.

The visual identity for Final Act, a horror franchise film festival, is designed to capture the essence of the slasher genre while positioning the event as campy, yet grungy. Rather than leaning into overt gore, the identity draws from the genre’s most recognizable symbols and reinterprets them through a more modern lens, while still paying homage to 90s and 80s media and the genre's kitsch.